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Advanced Advertising

Working Group 5 of the Digital Video Subcommittee is focused on the development of standards and practices that support an important revenue stream for the cable industry: advertising insertion into programs. Affecting both the content providers and the operators themselves, advertising revenue continues to grow in importance and the variety of programming vehicles expands beyond traditional QAM-based "linear television" to include IP distribution, On Demand, and TV Everywhere. The variety of transport, compression, and related technology changes make the aspect of digital program insertion of advertising a challenging and exciting area. The end-to-end infrastructure diagram which is shown below provides an overview of the areas that WG5/DPI impacts.

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